US accuses google of driving out ad rivals.

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The US Department of Justice (DOJ) and eight US states have filed a case against Google alleging it has too much power over the online ad market.

Its anti-competitive action had {weakened if not destroyed the competition in the ad tech industry”, US Attorney General Merrick Garland said.

Google accused the DOJ of “doubling down on a flawed argument”. The case attempted to “pick winners and losers” n a competitive dollar revenue. Google is the market leader /but its slice of total US digital ad income has fallen from 367.% in 2016 to 28.8% in 2022, according to market research firm Insider Intelligence.

 

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